Doordarshan exercised a monopoly for almost a decade before satellite channels (STAR, Zee and Sun) took over by the early 1990s. Post the Asian Games-1982, colour TV made its entry into living rooms. Remember that by the mid-1970s, the metro TV stations were operational. So, let’s start at the beginning… when TV serials began with the Hindi saga, ‘Hum Log’ in 1984. As the target audience was female and the main sponsors were soap manufacturers, the title stuck! Serialised shows used to be aired on the radio. It’s interesting how the term ‘soap opera’ came about. So, you will learn a bit of history vis-à-vis the first TV serial, Vizhudhugal, you will read about people who made a deep impact on how soaps were perceived and trends, be it in terms of theme, costume or reality shows. This column hopes to trace the advent of soaps on Indian television, with special reference to Tamil TV. (A column on TV trends, personalities and a bit of history)
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